Social Relay is a multi-tenant social publishing middle layer for software products and operators. Platforms create a profile per end customer, complete hosted connect for Facebook, Instagram, LinkedIn, Bluesky, and Mastodon, then publish posts through a single REST API using prepaid tokens.
Built for platforms
Social Relay is for SaaS products that publish on behalf of their users (booking tools, CRMs, creator apps, agency portals). You keep your UI and customer accounts. We handle multi-tenant profiles, hosted connect, network rules, and publishing to Facebook, Instagram, LinkedIn, Bluesky, and Mastodon through one REST API.
Your end users never create an account on socialrelay.dev. Your backend creates a profile when they need social, then uses that profile id on every connect and post.
Your SaaS creates a Social Relay profile when an end user turns on social—via the API, not by them signing up on socialrelay.dev. That profile holds all of their networks (Facebook, Instagram, LinkedIn, Bluesky, Mastodon). Your API key never mixes one customer’s accounts with another’s.
You start a connect session and send the user to our secure page. They authorize Facebook, LinkedIn, Bluesky, and the rest there. You get them back on your success or cancel URL. OAuth tokens stay encrypted on Social Relay; you never store Meta or LinkedIn secrets yourself.
Your app calls publish once with the networks to hit. Each network is a separate leg that can succeed or fail on its own—so Instagram can fail while LinkedIn still posts. Retry only what failed. Webhooks (or a short poll) tell you when the job is done.
Prepaid tokens cover real work: linking a network, publishing a leg, validating media. A clear rate card means light early traffic stays cheap; heavier use buys more tokens. One wallet covers every profile under your platform.
Platform API keys never belong in browsers. OAuth material is encrypted at rest. Operator access to the console uses Microsoft Entra for Social Relay staff.
Follow the quickstart, or open the FAQ for plain-language answers about profiles, legs, and tokens.
